We find that designing for special events is an ever-changing landscape. There are many factors that feed the trends – from fashion to technology to the economic times that you’re currently in. So when we set out to redesign the logo for Your Event Solution (YES) we knew it had to boldly represent not just what YES is now, but what YES will continue to be in the future. After much engagement with our team we’re proud to present our new logos. We’ve changed our look on the outside to reflect the progress we’ve made on the inside!
The winning logos are two that represent the core service divisions within Your Event Solutions and each shares the tagline of “dream. create. achieve.” We expanded the color palette from red/black/white to a contemporary red/turquoise/gray for the logo that represents our corporate and tradeshow design work. To define the brand of our expanding social and bridal design services we chose to push forth a charcoal/white version of the identical design. By modernizing the logo design and customizing for each division we now have the best of both worlds and a better way to apply branding that will serve us for years to come.
When you view the logo design what does it bring to mind for you? Some say it has an aspect that incorporates a flower — and that’s no coincidence because our environment designs very much include the art of floral design. Others think the artwork looks like fireworks — and that makes perfect sense, too, because we dream, create and achieve WOW for our clients in a spectacular way for every project we do. Ultimately, we just hope that you love the new look as much as we do. And stay tuned, we have more exciting YES updates coming this year!