It used to be that superheroes were ‘kids stuff’ found primarily in comic books. The stunning success of the Marvel Cinematic Universe (MCU), and multiple blockbuster movies, has changed that. The love for all things designed around comics and their cast of superhero characters has become a celebration that crosses over into everything pop culture. This means that superheroes as a theme is no longer just limited to parties for little boys. Grown men (and women) are embracing them, companies are using them for corporate events, and superheroes are showing up in advertising all over the place.
Why use a superhero theme? One obvious reason, of course, is just that you like them. But superheroes have also come to symbolize certain things – strength, resilience, even teamwork. Symbolism so strong that we decided to incorporate it into this year’s annual appreciation breakfast for the ATL Airport District. When asked to design an event for the people that ARE the superheroes of Atlanta’s communities it’s win-win for everyone. From event design concept, colors, graphics, centerpieces, to even what the servers wore, Your Event Solution lead designer Cathy Taylor and her team connected all the dots that made this event’s themed design a success.
Details, no matter how small, are never wasted in our event designs. These are a few of the items that the YES team managed for this corporate event:
• Theme concept and event color palette selection
• Linen, drapery and furniture selection
• Graphic design for fabric, paper products, furniture, lamps and signage
• Centerpiece designs (floral and non-floral), including customized table and tower lamps
• Costume concepts for event and culinary staffing